FREE Persuasion Insights for Entrepreneurs and Sales Managers

How to ethically hear YES more often in your business!

LIVE event: Wednesday, 29th January 2025, 4:00 to 4:45 PM Melbourne Time

Here is what we'll cover:

Ethical persuasion skills are in high demand and recommended to be developed by world-leading organisations. In today’s session, you’ll explore the science of decision-making and uncover 3 real-world case studies that showcase actionable strategies you can start using immediately—at no cost.

The Science of Decision-Making: Uncover key insights into how people really make decisions and how this explains some of the challenges you’ve been facing.
Ethical Persuasion in Action: Learn how mastering ethical persuasion not only drives results but also builds trust and strengthens relationships.
Real-World Applications: Explore 3 powerful case studies demonstrating how this science can be applied to real business scenarios with ease.

What Patrick's Students say

"Whether you have come across Cialdini’s work before, if you are a business leader, sales professional, or both like me, this should be the next piece of professional development you undertake."

Ken Thomas, President BNI Platinum One

Founder TenClub - Outsourced Salespeople

"Patrick delivered a most insightful, very well-prepared and thoughtful course, the Principles of Persuasion, from the Cialdini Institute. The course is perfect for business owners, BDMs, and executives wanting to ethically persuade their teams and audience."

Kosta IaTrou, Australia

Brand Strategist - IKONIC BRANDS

"Patrick’s Ethical Influencer Practitioner Course is exceptional! Over 8 weeks I have learned and easily been able to implement the many subtle as well as substantially impactful shifts in my thinking and choice of language as a result of understanding the behavioural science behind persuasion.".

Maureen Barten, Australia
Brand Voice Specialist

"This was a truly eye-opening learning experience, soooo cool to know how to be more influential in my business without dirty tricks or strategies and Patric makes learning such a fun and light process."

Michal Gnilka, Poland

Celebrity Chef and Influencer

"Invaluable, insightful and surprising learning that everyone should know and utilise. I'm already seeing positive changes with my company."

Tristan Baker, Australia

Health Practitioner - iCocoon

"I was able to learn & develop the foundations of Ethical Influence over 8 weeks that will last for a lifetime and are applicable to both my personal life and business pursuits.".

Peter Hoffman, USA

What others say about the Cialdini approach to Influence

"The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice."

R. Craig Wilson, Sr. Vice President, Sales Manager, Northern Trust

"Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive results."

Pratap Nambiar, Regional Executive Partner,
KPMG Global Markets Asia Pacific

"Dr. Cialdini held our audience ‘spellbound’ for hours. His advice was both strategic and practical and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately".

Cathy Kernen, Global Director of Product PR, AstraZeneca, Alderley Park, UK

COMPULEC

"I am sure that the conclusions you draw will have a major influence on management and sales practices."

Stefaan Gillis, Marketing Manager
Compulec, Belgium

"I have observed a number of our key managers use one or more of the Six Principles in group meetings. This is the true test of effectiveness."

Karen Holley Horrell, Senior Vice President
Great American Insurance Group

"Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me."

Tom Peters, The Tom Peters Group

LET US TEACH YOU HOW TO BYPASS THE BARRIERS TO HEARING YES

In association with Dr Robert Cialdini and the Cialdini Institute, Patrick van der Burght brings Ethical Persuasion and Sales Training to individual and sales teams in a much more affordable way.

Training and Business Services

As a Founding Member of the Cialdini Institute and with 20+ years experience teaching the Principles of Influence, you will be in good hands with you Cialdini Certified Professional, Patrick van der Burght.

Bring the power of Ethical Influence to your organisation and life: